In 2003 hip-hop artist and rapper T.I. (Clifford Joseph Harris Jr, a.k.a. “Tip”) founded Grand Hustle Records with Jason Geter and began one of the more consistent labels in the industry. Over the years, almost 15 now, Grand Hustle Records has become more than a brand name looking for young talent to bring in money and recognition. Four times the label has released an album under the name “Hustle Gang,” the latest of which is We Want Smoke and the latest of which proves that old-school beats and new-school flow can be merged very successfully.

T.I. has been known throughout his career to produce music that addresses political and social climates, often criticizing the way inner-city situations are handled and the mistreatment of underprivileged youths. Most recently, Tip has been extremely vocal in regards to the Trump Administration, and has worked constantly in demonstrations and protests to empower others above prejudices—racism being the most prevalent. We Want Smoke, surprisingly, takes a step away from politics, and instead offers a strong nod to T.I.’s Atlanta, GA roots.

The album is not simply T.I.’s newest record. Under the moniker “Hustle Gang,” for a fourth time, each song features artists that Grand Hustle Records has signed over the years; B.o.B., Yung Booke, Young Dro, to name a few. Ultimately, the album is refreshing and reminds Tip fans why he is such a big name in rap. Instead of critiquing education reform or racism on all levels yet again, the album features songs such as “My Block” (T.I., London Jae, Young Dro, B.o.B and 5ive Mics), which offers a sound from the early 2000s and shows off a few of the artist’s lyrical abilities rather than their political affiliations, and puts off a relaxed party vibe that absolutely utilizes T.I.’s soul and R&B influences.

With 18 different rappers and a number of other producers, it seems easy to make this album all about the big names it brought together on multiple tracks. However, one of the album’s biggest successes is staying away from an overwhelming celebrity montage and maintaining a consistent sound that is balanced by a variety of voices and beats. We Want Smoke comes some months after Logic’s latest album Everybody and Kendrick Lamar’s Damn, but because of its unique sound and impressive collaborations, Tip and Grand Hustle Records have certainly created a candidate for album of the year.

4.5 out of 5 Spurs.