So after a long and bloody battle at a football stadium both Google and Youtube are dead. You will no longer be able to annoying your friends with stupid cat videos and you won’t be able to search, “How come women don’t test to see if the baby is really theirs?” (Yes that is a major search on google). But it also had the drawback of killing Viacom. The beloved owner of all of our favorite TV channels like Nickelodeon and Comedy Central, don’t forget about MTV (although we at the spur try to) tied in its battle to the death against the internet giant Google.
Unable to find a way to settle their legal problems the CEO’s of both companies thought the only answer was a fight to the death, which both of them lost.
But what really happened is not that interesting. Actually it is really boring. After spending the last seven years trying to sue Google, Viacom realized that its efforts were better used to try and grow a partnership with Google. Because the main viewers of most of Viacom’s channels are also those same cat-video addicted millennials, both companies started to realize that they could team together and both come out ahead stronger than either of them would be after the lawsuit. In fact sources close to one of the CEO’s says no money will be changing hands in their out of court agreement.
As epic as it would be to watch cable television fight the internet in a death battle it is probably in our best viewing interests that these two media giants settled out of court.